Algoritm Summer School ROME 2025 _ The 11st Cycle

28 th July 2025 to 31 th July 2025   In Rome
Registration deadline is 15th of June 2025

Number of students: 30 – 40 students
Official language: English with Italian and Arabic supports
Total training hours:   40 hours
Place: Accademia delle Arti e Nuove Tecnologie
Theme‎: Responsive Parametric Design ‎
Fees: 650 Euros- includes all teaching materials‎.‎
Relative outcomes: www.accademiadellearti.it - www.arch-algorithm.com ‎ ‎

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Introduction

Unleash your full creative potential by mastering both design innovation and strategic branding. In this 40-hour intensive course, architecture students will create a dynamic parametric piece using cutting-edge design tools, then craft a strong visual identity to market their work professionally. By combining parametric design skills with branding and marketing techniques, students will graduate from the course with a complete, market-ready project — ready for portfolios, exhibitions, or even product launches. Design. Brand. Launch.

Schedule Full Details

Module 01

Parametric Design

Description:
Students will dive into parametric thinking and generative design, using Rhino and Grasshopper to create complex, adaptive forms. You'll explore how algorithms and design logic can be combined to generate unique, sophisticated geometries for architectural and product applications.

Tools: Rhino3D – Grasshopper

Untitled-1 copy images (1) copy

Topics:

  • Introduction to parametric thinking
  • Geometry generation and manipulation
  • Data-driven design
  • Algorithms and design logic
  • Optimization strategies

Module 02

Branding & Marketing

Description:
After completing their parametric piece, students will develop a brand identity and marketing strategy around their design. Using the Adobe Creative Suite, you'll create logos, visual presentations, brand guidelines, and promotional material — learning how to package and present your work professionally for the creative market.

Tools:

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign

Topics:

  • Fundamentals of branding for design projects
  • Building a visual identity (logos, color schemes, typography)
  • Storytelling through design
  • Creating compelling presentations and portfolios
  • Marketing strategies for creative products
  • Preparing materials for both digital and print formats

Keywords:

Parametric Design, Branding, Marketing, Rhino, Grasshopper, Adobe Creative Suite, Generative Design, Visual Identity, Portfolio Development, Market-Ready Projects, Architecture Innovation, Digital Fabrication Readiness.




MEET OUR TEAM


ROBERTO COGNOLI

Roberto Cognoli is a licensed architect and Ph.D. with a Master’s in Technological and Environmental Design from Sapienza University of Rome. He conducted part of his doctoral research as a Visiting Ph.D. at the CREATE Lab, TEK Faculty, University of Southern Denmark. He is currently a Research Fellow and Adjunct Professor at the University of Camerino, where he teaches Technological Design Culture and Digital Tools for Circular Construction. He is also the co-founder of Centauroos, a startup focused on large-scale 3D concrete printing using recycled aggregates.


AMR MOUSA

Amr Ibrahim Mousa is a professional in the fields of design, architecture, and art, with particular expertise in branding and innovative design. He obtained a master's degree from Politecnico di Milano, where he concentrated his thesis on the fusion of branding and architecture. His work has won several national and international prestigious awards varies between branding, packaging, digital art, and industrial/product design. He's also the laureate of The Young Design Pioneer Award of 2022 and his work has been exhibited, featured, and published on an international scale.

MOHAMED ALI NEGRO

Mohamed Ali Negro is an architect and academic with 17 years of experience in project management, design, and construction, alongside a strong academic presence in leading institutions. Skilled in meeting international and local standards with a diverse teaching portfolio across Architecture, Interior Design, and Engineering, using advanced computational tools. Research focuses on sustainable strategies and bioclimatic design. Former member of the Scientific Committee and Vice Head of the Consultant Architects Branch at the Order of Engineers and Architects, Tripoli, Lebanon (2021–2024).

Rome


THE AVENUE

THE SUMMER SCHOOL 2025 WILL BE HOSTED BY Accademia delle Arti e Nuove Tecnologie.


Map of the address
Address:
Accademia delle Arti e Nuove Tecnologie
Via Monza 21, 00182 Roma.
Website:www.accademiadellearti.it/

Registration

Registration deadline is 15th of June 2025
You can register by completing the online application by click on Apply now‎

Apply Now

You can register by completing the online application found in link on Algoritm Advanced Architecture Summer School webpage. If you are not able to make an online application, send email to register@arch-algorithm.com for registration and instructions to pay by bank transfer. Once you complete the online application and make a full payment, you will be registered to the program. All students traveling from abroad are responsible for securing visa required, and you are advised to contact their home embassy early. The School can provide a letter confirming participation in the program. In case of visa rejection, a full refund will be available. By the end of the program, an official mini diploma certifications authorized by Sapienza University of Rome _Italy will be provided to students.

Fees: 650 Euros

which includes all teaching materials, software kit and lectures kit.The Fees don’t include flights or accommodation, but accommodation options can be advised. Students need to bring their own laptops.


Notes:‎
    ‎ ‎ ‎ ‎
  1. ‎You need to manage your ‎accommodation in Rome by your own ‏responsibility‎.‎
  2. The workshop fees includes only 50 euros (nun refundable admin- ‎registration) .‎
    3. ‎
  3. ‎In case of cancellation before 5th of July or visa rejection to Italy you will ‎get the full refundable fees.

Eligibility

This summer program is open to current Art, architecture and design students, masters, PhD ‎candidates and young professionals. Software Requirements: basic knowledge of 2D and 3D ‎modeling software.‎

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Rome Summer School Pervious Cycles :‎